It is good to remember: People are more interested in themselves than they are in you and your business! But they will be interested in your 30 Second Commercial if you are talking about solving problems they have, offering something they have been wanting, or which will make their life happier or better.
If you are smart, your 30 Second Commercial will be 1/3 about you and 2/3 about your target clients!
10 Seconds about YOU: include …
- Your name:
- Your company name OR what you do
- A BRIEF description, in plain English, that any person on the street can understand, about what you do. ONE to TWO sentences!
- Do not be esoteric here! The #1 mistake I hear small business owners make is to list a BENEFIT here instead of saying specifically what they offer. For example, a nutritionist I once worked with started out saying she provided “health and wellness” to her clients – before she even mentioned she was a nutritionist!
- Be really clear: If you do individual and small group coaching, say so. If you provide quality health care supplements, say so. If you write personal histories, say so.
18 Seconds about YOUR TARGET CLIENTS:
- Paint a vivid picture of the people you work with (or your customers) and the reasons they want your product or service.
- Use very vivid words: “frustrated by, overwhelmed about, struggling to, absolutely committed to, strongly value…” like that!
- EITHER create three bullet points for a single type of target client, or list three different target clients.
- Introduce this part of your 30 Second Commercial by saying something like: “Typically the people I work with….” or “Some of my clients/ others of my clients” or “Often the people I work with….”
2 Second “Rising Statement”
- Often it is nice to “cap” the end of your 30 Second Commercial with something positive that tells people you really have solutions for them or that you work “together” to solve their problems.
EXAMPLE:
My name is Dhyan Atkinson.
My company is “The Five Essential Skills.”
I provide step-by-step Business Skills Training, Consulting, and Coaching for small business owners!
Typically the business people I work with:
- Have found work they love but are struggling to meet monthly financial goals
- Many are first time business owners responsible for every aspect of growing a business for the first time
My programs teach the essential skills small business owners need and help them use those skills out in the real world to find more clients!
