Apparently this is not a very straightforward activity! I spent about 45 minutes trying to find the correct place to go on my (personal account) facebook home page (or otherwise) and could find nothing but links to pages I have connected to with other people.
SO! I did a google search and once again Squidoo is coming through for us. Here is a link to their detailed instructions for creating a Facebook page where you can directly communicate about your business to people on Facebook.
