We were talking about the Google Keyword Tool in last week’s Monthly Marketing Intensive. Here, as promised, is the link:
https://adwords.google.com/select/KeywordToolExternal
As I said in class, you can find out the actual number of times that people are using a keyword, in Google Search, to find something … possibly you! when I first begain optimizing my website I “assumed” that people would be looking for “business skills trainers.” MUCH to my surprise, few people use that combination of words at all! Look up the words you think your potential clients and customers will use to find you – like me you may be surprised! Also, check out the list of related words at the bottom of the page. There may be other keywords good for you business!
https://adwords.google.com/select/KeywordToolExternal
As I said in class, you can find out the actual number of times that people are using a keyword, in Google Search, to find something … possibly you! when I first begain optimizing my website I “assumed” that people would be looking for “business skills trainers.” MUCH to my surprise, few people use that combination of words at all! Look up the words you think your potential clients and customers will use to find you – like me you may be surprised! Also, check out the list of related words at the bottom of the page. There may be other keywords good for you business!
A few notes on using this site:
- You can enter the keywords you want to check by hand, one at a time.
- You can put the url for your website into the second search block and Google Keywords will go to your website and look for keywords you use there. It will then tell you how often those words are being used for searching.
- Once you hit the search button you will get the statistics on the keyword for which you wanted information. BE SURE TO TURN ON THE FULL LIST OF STATISTICS.
- Under the word you searched for, you will also find a list of many other related keywords. Look for ones that could be of use to you!
You can find out:
- How popular this keyword is by looking at how much it would cost to purchase an adword
- How many times the word was used LAST month
- On average, how many times this word is used each month
- If there are any months in which this word is used more often than other months
Each one of the “popular” words you find would be great to use in an article title!
