Many of my clients over the years have been afraid to send out e-mail marketing announcements because they were afraid of “what people would think.” I remember clients who were paralyzed because they couldn’t figure out if what they were writing would bring them business or make people leave their e-mail list in droves.
Today I sent out an e-mail to my entire e-mail marketing contact list inviting them to “unsubscribe.” Why in the world would I do such a thing?
I am about to do a major re-launch of my business. My website is updated. My pricing is new. I have new consulting packages. I have scheduled classes for October through December.
I want to send out announcements of all these great changes ONLY to people who want to receive them. All of the people on my list were current and willing to receive e-mail from me when I went on my sabbatical two years ago – I don’t know if they are still willing. Now I’m going to find out the best way a person can – I asked them personally.
Remember this when it comes to your own e-mail marketing lists: Contact Lists are only as good as the interest of the people on them! Today I have over 1000 people on my e-mail list. Tune in tomorrow and I’ll tell you how many have remained. And boy are they going to get some good deals starting next week!
If YOU would like to be on my e-mail marketing list, go to my home page www.TheFiveEssentialSkills.com and click on the subscribe button.
Dhyan
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