SO! I did a google search and once again Squidoo is coming through for us. Here is a link to their detailed instructions for creating a Facebook page where you can directly communicate about your business to people on Facebook.

http://www.squidoo.com/facebookpage

Here is what Facebook has to say about the difference between personal and business accounts:

• What is the difference between a business account and a personal account?
  Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer. In addition, business accounts cannot be found in search and cannot send or receive friend requests.

RE:  Personal Accounts:

• It sounds as if a personal account is the better option and has more functionality.
• You can create a “page” on your personal account that gives information on your business.
• You are free to post about your business and business related topics on your personal account.