It is better to have one resolution that gets an area of your marketing life organized than pages of resolutions that sound ambitious but don’t get kept.  If you were only allowed to keep ONE resolution this New Year what would it be?

1. Look back at 2009.  What was one marketing strategy you used that had lots of potential but didn’t live up to your hopes?
2. Is there one small thing you could do … and do consistently all year … which would improve your odds at finding clients using this strategy?  For example:
   1. If you were attending networking events – could you get more organized about follow-up?  Could you set a simple goal like “I will give out 5 business cards and collect five at every event.  I won’t leave the event until I have arrange to meet afterwards with 5 interesting people.  I’m going to focus on finding one potential referral source at each event!”
   2. If you are blogging – do you need to put yourself on a schedule?   ”I’m going to do just ONE blog entry a week.  I will announce my blog post on Facebook every time.  I will recycle all blog posts into internet articles one month later.
   3. If you are public speaking – do you need to consistently book a certain number of engagements per month?  Find some different venues?  Ask more people, more consistently, to refer you to speaking opportunities?  What is one more thing you could do to turn members of your audience into potential clients who want a free initial consultation?

The trick here is to focus on ONE improvement that would make a significant difference in your marketing if it was consistently done for a full year!

If you’d like to comment, please let me know what your ONE thing might be!