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Okay! Its the morning after I sent out an invitation to unsubscribe. Here’s what happened:
1019 e-mails were sent out
Bounced = 24.9% (254) – after two years of non-use 1/4 of my subscribers are now “lost in action.”
Opt outs = 39 subscribers, not as bad as it could have been!
Opens = 31.8% (243), Yea!
Click Throughs = 4.1% (10) These people clicked through to see this blog or my website
Forwards = 0, not surprising
Social Media shares = 0, not surprising here either
This is the one that surprised me: Spam Reports = 3 Despite the fact that was inviting people (who had opted onto my mailing list in the past) the opportunity to opt out, three people decided to report my e-mail as “spam.” Needless to say, I am glad these people are no longer on my list. This is one category, by the way, where Constant Contact keeps names private.)
Whether you are starting up a business or “re”-starting a business one of the first things you should do is contact the people you know, let them know what you are up to, and ask if they want to hear from you some more.
Most Marketing Introverts fear this first step considerably. They dread the possibility that NO ONE will want to hear from them and then what!!! I have to say that in all my years of business consulting I have never seen this happen to a client, but if it did, the next thing a person would do is work on meeting new people!
So today I down currently from 1019 subscribers to 980 people who want to hear from me. Good!
Tomorrow: How to plan a first e-marketing campaign!
Best regards!
Dhyan
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